


If you’d like to be a part of this change and wear the change you can go on their website www.c-and-a.com. Take a look at their products and get these t shirts … or by following them on Instagram you might even get lucky and win one.
Love JM




If you’d like to be a part of this change and wear the change you can go on their website www.c-and-a.com. Take a look at their products and get these t shirts … or by following them on Instagram you might even get lucky and win one.
Love JM

Tell us about your brand: when did you start to think about this project?
I was born and grown in Tuscany and I always admired artisans and their manual skills. After university and a period living in the USA, I enrolled at a school of accessory model making in Florence. I then graduated from the leather school in the same city. I immediately got the chance to work closely with the florentine craftsmen masters in the manual leather process: so, I decided to take this project forward.

As a child, had you ever thought about taking this path? I have always been curious and enthusiatic about learning new things. My grandfather was a tailor and I started to appreciate fashion and design while spending time in his tailor shop between counters and textiles. I worked in tourism and travelled extensively for a period of time, but ultimately I chose to follow this path.
Have you involved your friends and relatives in the project? Who is your team composed of? Some friends and contributors help me commercially and logistically, while some artisans who live and work in the beatiful Tuscany deal with manufacture and creation of the bags.
Do you remember what you thought when you created your first model? It was a great pleasure! Seeing an idea come to life is the most beautiful thing that can happen to you. The name of my first bag was Eva -as the first woman- and, since then, I have given all my creations names of women: in this way I feel I am giving value to an idea to which I have worked with passion.
The Rita Merlini’s bags collection is entirely handmade-produced with natural hides: how important is being environmentally-friendly to you?
Care for the environment is a real priority for me. I choose exclusively vegetable-tanned leather: I favor natural tannins origintaing from the Consorzio Vera Pelle al Vegetale. Every bag is also finally polished using uniquely beeswax and wollen cloth.
Which steps are required in order to consider a leather “natural”?
The vegetable-tanned leather comes from bovines addressed to food industry, it does not contain toxic substances (as azocolourants or nickel and chromium) dangerous both for men and the environment. We only use natural tannins extracts obtained from tree bark, such as chestnut and mimosa.
What does the certification issued by the Consorzio consist of?
The warranty card of every single bag is issued by the Consorzio, it is numbered and it attests the quality, the naturalness and the origin of the laether bought by the associated tanneries.
Tuscany has always been the touchstone for leather processing. Was it easy for you to find tanneries and artisans to work with?
No, it was not easy. It is the result of a great and constant work in continuous search of the last artisans, custodians of the ancient traditional techniques passed on from generation to generation in the Tuscan area.
What is the approximate time needed to create a Rita Merlini bag, from the initial project to its creation?
The planning of a single bag takes place during the preparation of every collection, already having in mind the shade, shape and manufacturing . The subsequent preparation of every single piece includes the manual cut of the stripes, the manual bind, the packaging and the polishing with beeswax and woollen cloth.


Nature is a clear source of inspiration for your collection. Which is your favourite place to work on the new models? Do you seek refuge in nature or do you work in an office?
I usually work in an office, where there is my old counter, the leathers we will use, my models and all the instruments I need. But I often work from home. I’m inspired by nature: I always carry a notebook with me because inspiration may come during a walk in the woods or in the country or at the beach…even in winter. I’m glad to be living between two wonderful lands, the regions of Tuscany and Liguria, so I’m full of inspiration…
How do you manage to balance your career with the need to take care of the family? Do you have children?
Yes, I have two children. Becoming a mother switched me into a higher gear. I am very grateful to my children for my personal growth. Balancing a career and family is not easy but I am happy thinking that this will transmit the importance of running a project, an idea wih enthusiasm, determination and care to my children.
The colours of your bags are timeless, but at the same time they are never boring. How important is the choice of shades for you?
I like the earth tones and I choose colours like ash gray, mud, walnut, sand-colored, brown and…I am in love with red, especially in the summer. While designing a new collection the choice of the colours is important, but even more are the shapes, the proportions and the manufacturing.
On your website www.ritamerlini.it we see that every bag of your collection is made by hand: do you want to tell us the reason of this choice?
Yes, every piece is handmade. We cut the stripes of different length depending on the model, then we carry out an irregular procedure, particular and unique in its genre, interweaving the stripes. This is a specific technique of the Tuscan artisans, from the pleating to embroidery.
This choice is the nucleus of the project: to create a product which values the Italian craftsmanship excellence and which is different from the numerous poorer-quality and mass-produced items.
Are you planning to sell your bags online in the future or do you prefer that your customers touch with hand your products, considering the high quality of them?
Some of the shops with which we work sell our bags online on their websites. On our website we choose to just present our products and styles: we prefer direct contact. Sometimes people mail us and we point them to the nearest shop or we directly send them the product. Sometimes people come to visit us in our showroom in Chiavari.


Can you give us a preview for next season?
I am still working on it…we present our a/w 2018 collection in New York and Paris from the end of February, we will show you new interweaves and other interesting manufacturing….
Tnx
A mother of three children, how is that like I am sure you run a busy house hold?
Well, it´s great to tell you the truth. I´m extremely lucky. They are all so much fun to be around, and Saga (my 7 year old daughter) and Dagur (my 5 year old son) are great friends (around 85% of the time-I just hope it will last) so they can play while I nurse and get Blær (my 6 months old daughter) to bed/nap. It´s busy, don´t get me wrong, but in a good way. Now I´m at home with my youngest, for a year, so my typical day, is waking up just before seven, we get dressed, eat breakfast, listen to some music and then my husband Daniel takes Saga and Dagur to school just before eight. He then goes swimming before work, and me and Blær have some quality time for an hour, before she takes her nap. While she´s napping, I´m cleaning the house, do laundry, work, shower, drink coffee or rest, it all depends on my energy and mood. Blær´s naps vary from 30 min-2 hours. Then she most often naps again at around 14 and we go take a walk and pick up the kids from school just before four a clock. We go home and I prepare dinner, do homework with Saga, we eat at six, the kids take a bath and go to bed at eight. First Blær goes to sleep, then we try to read and spend some good time in bed before sleep. Sometimes it´s hard to let every body wind down and relax, and I´m stressed to get everybody to sleep, but then I try to remind myself that it´s hard to relax around a stressed person so… you know I try to breathe and relax my self and most of the time it really works. But I go to sleep at the same time as they do, most of the time.. It just, you know, life works well if I´m not tired and I need to take good care of that, or me, and if not, I get frustrated about the laundry, preparing food and everything, hence if I´m not tired, everything is ok, I´m smiling and the kids smile too.
I understand your husband works a lot, do you have any help with the children?
I do, nothing scheduled, just whenever I need to. From our mothers. We both (me and my husband Daníel) have the best moms outthere and they love spending time with the children. So if I need to work or study or see my friends (which I really need to do more of), I do call them and ask if they can lend me a hand or two. But I have been on my way to contact a babysitter for perhaps 3 years, to being able to go out with my husband or friends, see a movie or just take a walk or go to the swimmingpool. I´m working on it – lets see where I´ll stand in 3 years time.
You have an incredible job as a midwife, tell me a little bit about how you got interested and how is to work as one?
Well, it´s a bit complicated. I think it was allways ment to be honestly. When I was a kid I picked books at the library about how a child is born, how they are made and I was fascinated about it. I remember seeing pregnant women in showers at the swimmingpool like goddesses and I just really was fascinated about this journey and first I wanted to become a doctor because I thought they delivered babies, but then I found out I was wrong. They do take care of the women if something goes wrong here in Iceland but they´re not with every woman and they don’t see the healthy women that go through pregnancy and birth without complications. So that was easy for me, a midwife I would be. It´s great to work as a midwife. It´s never the same, you know. We meet all these different women during pregnancy, each one for at least seven times, and then we take care of them during labour and we take care of them and their newborn during home visits for aprox. 7 times during the first ten days, so the work is never the same and extremely rewarding. Sometimes I feel like I float home smiling from work at the delivery department at the hospital- but I work shifts, so sometimes it´s hard to go home and take of the gown without finishing, for example after a hard labour, you know, get to see it through the end, and feel the joy, but of course it´s not the end for everybody, not the right word, it´s just the beginning for them J My high at work was having the honour of delivering my nephew, and my best friends children and it was just amazing. Just seeing my sister and friends during their most important moments of their life, seeing this vulnerable yet strong side of them, its hard to describe in words.

How old were you when you had your first child?
I was thirtyone years old, and I couldn´t wait. So I had finished my studies as a nurse and a midwife, and read all the books outhere about pregnancy, birth and the newborn. I was very ready to say the least.
How were your pregnancies? How did you feel?
Well it was not as I thought they would be, honestly. I really thought they would be all romantic and magical but for the first three months I felt very tired, and working on morning, evening and night shifts were at times a challenge. And for the last few months I had lower backpain and had trouble moving around. But I had to remind myself that I was not the same, you know, life and my feelings about everything is not the same when I´m pregnant. I have to remind my self to reconnect and rebalance myself. I had a baby growing inside me and just stop trying to do everything the same and to exspect the same from myself because I´m not the same, you know? Life is very different. It´s so strange how sensitive I was about my body. Leg irritations during evenings, and night, I had to find out what to do, and for excample I didn´t feel it if I skipped sugar and I felt so much better if I had less salt. But I really wanted sugar, and chocolate, it was challenging. I also found out I felt so good in water. So I went to the swimmingpool once every day, most often in the morning, with a bottle of water, and just focused on breathing and connecting with my growing baby and that was like a meditation for me, and very important, so I just wouldn´t forget that little one and you know let the day go by and just do what I used to do. I also felt really good doing yoga. I did pregnancy yoga during all my pregnancies, kundalini with some meditation and it supported me in connecting with myself and to give myself time just to focus on my body and baby, being able to feel some romance and magic.
Did you do anything specific for your self during pregnancy or something you suggest to your clients or pregnant women in general?
Well, just give yourself some time. Time to focus on your body, and try to enjoy the change, and if you don´t feel good or if you can´t find comfort, then talk to your midwife and get some advise. I think it´s important to be kind to yourself. Listen to your body and if your tired then you need to sleep more, and find a good balance between movement and rest. Walking is great during pregnancy and swimming as well. And a healthy diet is important, for your baby, mind and body. Be positive, look at the changes on your body as a beautiful thing. Your body is growing and changing your hole life, and it´s a huge change to grow a baby, this tiny human being, and it´s so amazing really, your heart grows a little bit bigger, did you know that? your body starts to grow more insulation and put on extra fat around your stomack and hips, to protect your baby. I find it very empowering that we women have this power to nurture and grow a new life, it´s very privilaged.

I am sure you have seen and experienced a lot through your job anything you could share or advise to our pregnant or mothers to be readers?
Just embrace it all. Remember every moment and take some pictures. Be focused and enjoy the whole journey. Life is so short and precious, just remember how lucky you are. It´s all so much worth it. Find comfort, talk to your spouse, a friend, a family member, don’t be afraid to ask for help or advise, preferably from a midwife/doctor. Also, youre not supposed to be anything, or in a certain way, just be yourself and be proud.
I am sure you breastfeed your other two children as I know you are now breastfeeding you little baby girl, how long did you breast feed and how long do you plan to breastfeed your baby girl?
Yes, I was lucky to being able to breastfeed them allwithout complications, so far. My oldest for almost two years, I just wasn´t enjoying it towards the end, I was pregnant and I was very sensitive and my nipples hurt during breastfeeding. Then I breastfed my son for around one and a half year and I plan to breastfeed Blær, my youngest, as long as we both enjoy it.
Do you encourage your clients and other mothers to breastfeed?
I know it is very very rare in Iceland that a mother does not breastfeed is that right? Well in Iceland it´s rather an exception if you don´t breastfeed, so yes. I do ask women if they plan to breastfeed during pregnancy and if they have any questions about it. Then we offer some good written information about it and when they have delivered their child I ask if they had planned to breastfeed and if they want me to help them with the first latch on. During the home visits for the first week a lot of time and focus goes to the breastfeeding, how to prevent complications and react if they do come. I would always recommend breastmilk for the baby if there aren´t any complicationsbut if there are any reasons not to breastfeed I definitely support the mother in her decision.
Do you ever get any ME time in the schedule? If so what do you do?
Honestly, very little. And I know I can put it in the schedule but I don´t, sadly. I guess my “me time” is during the mornings when I get my second cup of coffee and my youngest is napping and the others have gone out to school/work.
Iceland is one of very few countries in the world now who support very much the natural birth, Icelandic midwifes and doctors really encourage the mother to have faith in her self during labour we have very low percent rate of c section in compare to other countries. Anything you can tell us about that?
Yes, it´s true. I believe Icelandic women have a strong believe about natural birth. This whole experience is very personal and uniqe and an important one which can affect the social as well as the mental health of women and their families. I believe Icelandic midwifes and doctors are very aware of that and work extremely well together in respecting women and take good care of women and their families.
What do you guys do to keep your romance going in all this chaos 🙂 ?
Honestly I find it very challenging to be a good wife and a good friend whatever that means, while Im trying to be the mother I want to become. What Im trying to say is that while I put my effort on the mothering part, I see myself fail in the romance part, the friends part and the carreer part.. Don´t get me wrong, I want to do it all. But I can´t. These years Im just putting all my effort on my kids and us as a family – Im telling myself that its just a phase, it will be easier and I will have time to cuddle my husband instead of going to sleep at nine a clock in the evenings, and that I will be able to dress up and go out for the movies or a drink with my husband instead of sleeping… im constantly having a bit of guilt and deep down I know my marriage needs effort as well as my children and that my friends will stop calling me eventually – I just know, but I seem not to be able to do anything about it- i feel like if I wont put my effort on taking care of the children and clean the house for example, when I do it, or do the laundry when I do, it will all be more, harder, bigger and I wont be able to keep everything in balance.
What is your favorite thing about being a mother?
I guess it´s just everything about it. I love the look I get, the embrace, the honest talk in the evenings before sleep, having fun together and just the feeling that you are loved, needed and doing good I guess. We try to create good memories together, Friday pizzanight, playing cards during the weekends and so on. I think it´s important for the whole family. But when I see they are strong individuals with a big and kind heart I feel the proudest.
Your least favorite?
I´m not sure. Maby the tiredness once again. That I need to sleep so early in the evening J But when there are challenges, and they do come, it actually is a phase and it has always been for a very limited time. For example when my kids wake up during the night and wont fall asleep immedietly after comfort or something like that. I just need to remind myself that its not lasting forever.
Here in Italy women are always looking so lovely even without apparently trying or making any effort. It seems to me that it is in the Italian DNA to look well put together and everything seems to match, whether it is a tired mother look, business woman, dress up date night or girls night out!




Almost every woman likes from time to time to do some shopping and mixing up the old with a few new things in the closet. I have always kept my favorite pieces in my wardrobe since my New York days and I like to mix with some new items. I do my best to keep up with what is going on when it comes to clothes just because I have always liked it and in Iceland and New York people often dress so freely and I have always loved that: I admire people with strong personal style. Dress like no one is looking or like every one is looking! Who cares!
When I became a mother I felt like I needed to dress more like a woman as I was being mistaken for a babysitter or an au-pair too often at my neighborhood playground 🙂




Live, learn and grow is mostly in our minds and shines through our eyes but if I am not mistaken we all like to look good too. I will now start to activate mothers style a bit more as this is the only link I feel I have not been taking care of enough here on my blog 🙂 I love browsing through blogs or my favorite Instagram for new looks and get some inspiration.
I will always have a wild hippie heart, flower power ! I love colorful long dresses even in the winter. I wear them with warm stockings under the dress and a heavy winter coat. It cheers up cold days and long winters. Plus, all the beautiful colors of the fall are too pretty to be dressed in dull colors 🙂





Warm dresses are also ideal on cold days and you can dress them up or down with shoes, flat boots or sneakers for easy day time look or wear them with nicer boots even with heels in the evening.




Easy everyday looks are my top choice at the moment : a nice pair of jeans with cozy over sized sweaters and sneakers. It’s that time of year and I so enjoy this mood
Bomber jackets are coming in so many different styles and colors and I love that! They pop up the mood of easy jeans and sneakers for the run arounds. Busy mamma comfy shoes 🙂
love JM
Look 1 : Abito e sciarpa Iceberg – anfibi Casadei
Look 2 : Giacca Thermakota e Uli Hernzer – borsa Coccinelle – stivali Casadei
Look 3 : Total look stella McCartney
Look 4 : Jeans Iceberg – jeans Jbrand
Stylist Benedetta Ceppi
photo credit @stefanotrovati

My first son was born here in Italy about 5 weeks earlier than his due date. He came fast and unexpected and for this reason some water was trapped in his lungs. He needed instant care, followed by an incubator for about two and half weeks. This obviously broke my heart, but I knew I needed to go into power-mode and stay stronger than ever to fight with and for him so he’d get better faster. The story is long and deep about how the whole thing happened and it has given me much pain and sadness. The fact that that my baby boy was left alone the first two and half weeks of his life is indescribable.This was not what we had planned, alone without his mother for 19 hours a day, as I was only allowed to visit him for 5 hours daily. And I’d lose a further 40 mins. time because I had to pump breast milk during those 5 hours. This made me super angry to say the least. I was not allowed to see my newborn son when I wanted to. And I now know that this is illegal in many other countries, including m deca durabolin home country of Iceland. A child is to never beseparated from his mother during this important period. The baby needs to feel his/her mother close now more than ever! The mother may sit on a chair next to her baby whenever she wants. In some places she will also be provided with a cot so she never has to leave her newborn’s side. This is a story I will gladly share with you in another post.

At this time, I would like to tell you about experience with kangaroo therapy. After this tough period when I arrived home, I practiced this a lot and it’s so special to see how my babies seem to go into another state of relaxation and comfort during these moments.
During my hospital stay there were many very different types of people I encountered. Some of the hospital staff members were incredibly kind and supportive and then there were some who seemed to care much care less. To be honest, I think they were just not very nice people I remember one special woman would always tell me to undress, take my son and let him rest on me for a while with skin to skincontact. She told me that would help his condition improve and I could see the numbers on the machine steadily go up during these intimate moments that we were connected together. I would sing softly to him and pray from the deepest part of my heart that he would get better. The moments were simply magical and I still remember exactly how his skin felt and smelled as if it were yesterday. When we arrived home I continued kangaroo therapy in our daily routine for a long time. We would also take baths together where he would lie on my chest and just drift off to sleep. Also, under the covers after drinking my milk I would let him nap lying on my belly or chest – skin to skin. Often times he’d get into the fetal position and I realized it was because he felt safe and relaxed.
When my second son was born I was blessed with the delivery of my dreams, which I will gladly share in a later post as well. He rested with me naked – skin to skin for almost 24 hours after the delivery. It seemed to give him the same feeling of safety. He’d inhale so deeply and make this wonderful sound every now and then while exhaling. Now he is 1 1/2 and I still do this from time to time, especially when he is not feeling his best or also when he is in need of a good cuddle or a hug. I do this and he is relaxed in a matter of seconds.
If you are a mother of a small baby or expecting, I could not recommend this skin to skin kangaroo therapy to you enough, please give it a try if you haven’t already. I know many mothers are doing this which is simply wonderful. A beautiful experience for both mother and her baby. As new mothers we seem to be extremely busy, our time flies and before we know it it’s midday and we haven’t even brushed our teeth yet! I found this therapy so lovely to make space for even when there is laundry to wash and fold, dishes in the sink and dirty diapers to throw in the trash. This can all wait as you are a 100% allowed to relax with your little new baby just to cuddle him/her. This time will not come back so enjoy it while you can. Give your self time to adjust into this new life role. You don’t need to be perfect you just need to be real. And in my experience, especially when I reminisce, I do treasure these moments as the most special and I wish I would have done it even more.


If kangaroo therapy is new to you and you’d like to find out more you can read about it here on, http://www.
I’d really like to dedicate this post to all the mothers and babies who have been or are in this situation now. In many cases this lasts not weeks, but months. During my hospital stay there was a couple who had their baby there for 6 months already. I know we were lucky and in the end all is well that ends well and for this I am forever grateful.
I send a strong hug and much love to all the mothers out there going through this.
Love JM
Every woman has a beautiful unique style and I truly belief you are the best dressed with an honest smile, but as busy mothers or just busy women, we might not always have time to spend in front of our closets to mix and match what we have hanging in there, let alone go shopping, so it would be nice to have carefully picked pieces in the closet to make it easier and faster for us to get ready for the day.
I choose to go and visit some great designers or shops to get ideas of things to wear that look good and are comfortable.
I started with RitaRita. I went to see Silvia one of the two owners to get ideas and inspiration of what looks good to wear. O boy was she able to help me out. I honestly loved everything she had me try on. I specially loved the jumpsuits since i have been a jumpsuit lover for the past 10 years; i find them so comfortable and just so cool. I also love how comfortable i was in their clothes. I can totally see myself running after my boys and going to the playground wearing their clothes. And if you are breasfeeding that can absolutely work in their shirts and jumpsuits.
RitaRita has beautiful prints and colors and just wonderful italian fabrics. Their style definitely suits moms who are busy and on the run, whether you are a stay at home or working mom.
I loved their concept and idea of making high quality and fashionable, yet affordable clothes. She told me since they are still building up the brand and are still small and new, their prices are higher than they would like so their goal is to lower prices as they grow to make their brand available to as many women as possible.
Here you will find some photos of our afternoon together. Then you can go on the web site for more information.
love, JM
©Photo, www.mamafedona.com